Selim Maalouf

• Executed our full content calendar, from ideation to production, to distribution (including 2 Podcasts, a recurring live community event, and the personal brands of both co-founders on LinkedIn)
• Built and maintained the company’s website using HubSpot CMS Enterprise
• Hosted and Produced 25+ episodes of the agency’s two podcasts
• Delivered RevOps road mapping workshops to agency clients
• Executed HubSpot CRM configuration and deployment for agency clients
• Developed and executed demand generation strategies for industrial and manufacturing clients.

• Created written content for blogs, articles, product descriptions, social media, and the company website
• Conducted “voice of customer” research to address gaps in the company's current content
• Assisted the marketing team in developing content for advertising campaigns
• Edited and polished existing content to improve readability
• Created compelling headlines and body copy that will capture the attention of the target audience
• Built out and maintained templates and processes to support the SENS LinkedIn strategy
• Hosted monthly webinar series with Subject Matter Experts in the Critical Power Industry
• Was a key member of the HubSpot implementation team focused on CRM, Marketing Automation, and CMS Platform for the company website.

• Managed marketing operations for the industrial group's 4 business units in addition to corporate
• Managed HubSpot CRM for 4 different business units through consistent data stewardship and lead management automation
• Ensured smooth lead handoff from marketing to sales through the periodic collection of feedback from sales teams, guiding and helping improve marketing initiatives
• Planned and Developed HubSpot Direct Email Marketing campaigns and automated sequences for nurturing prospects and qualifying potential leads
• Configured web tracking and analytics tools to capture and analyze data from our marketing campaigns
• Prepared and delivered all marketing performance reports and activity dashboards to management
• Managed and maintained all 5 websites for our business units, ensuring they are up-to-date and bug-free
• Developed and produced all video content for internal communications, tradeshow displays, customer service interactive sequences, and social media
• Managed all print and promo item purchases and helped implement an internal web store for each of our sales teams to order marketing material on demand with delivery.

Bootstrapping an entire digital marketing department from scratch with Zero budget is crazy. But I did it, setting, planning, and executing of the digital marketing strategy to promote Technica's Industrial solutions and CSR initiatives:

• Introduced a new inbound marketing strategy leveraging multiple digital marketing channels
• Created the sitemap and consulted on UX/UI for the new company website. Oversaw its development during outsourcing.
• Produced all the website content. Responsible for all blogging and copywriting activities.
• Built an omnichannel funnel to nurture and capture leads across Website, Email, SEO, SEM, and Social Media.
• Developed the strategy, templates, and best practices for all Email marketing campaigns. Ensured email list health and cleanup.
• Performed GDPR compliance audit and introduced required changes and best practices.
• Produced content for the LinkedIn company page and for key management and Sales profiles.
• Developed a Social Selling strategy for LinkedIn. Continuously coaching our sales team through its execution and fine-tuning.
• Produced content for Facebook and LinkedIn to promote the company's CSR activities.

As a key member of the pre-sales team, I always had an eye for automating mundane tasks to allow more time for solution development. Along with preparing proposals and developing solutions, I automated our work tools for the whole department:

• Prepared turnkey solutions and commercial offers for more than 120 project opportunities with a 10% conversion rate.
• Developed daily timesheet system through VBA programming for Microsoft Excel, allowing me to create dynamic custom dashboards for the Presales Manager, reducing report generation time and reducing management overhead.
• Developed an automated offer generation system through VBA programming for Microsoft Excel, encompassing all aspects of an Industrial solution offer, reducing offer lead times by 90% and reducing human errors by 98%.

Performed all design, 3D modeling, and shop drawings for varying scopes within company projects. Joined the R&D team to help automate the department's design and shop drawing generation tools:

• Designed mechanical parts and assemblies for conveyor and end-of-line packaging systems across 8+ projects
• Dedicated considerable time on process automation and work efficiency for all Industrial design tasks.
• Automated various mechanical design calculations using VBA programming for Microsoft Excel, reducing pre-design time by 15%
• Participated in building a Mechanical design automation system through Autodesk Inventor and iLogic, reducing 3d modeling and design time during projects by 40%
• Participated in building an Automatic Execution drawing generation system reducing draftsmen's workload by 70%
• Participated in building an Automatic Execution drawing generation system reducing draftsmen's workload by 70%
• Participated in building an Automatic Purchase request generator reducing errors in foreign material purchase by 60%