Personal Branding
Image Personal Update
For anyone working in the HubSpot space, Inbound is the premiere event of the year. Thanks to Christina Garnett, who at the time was a Principal Marketing Manager at HubSpot, I was able to secure a ticket for the event.
Target: Get the attention of potential attendees to schedule meetups in Boston
Tactic: Create a cool-looking image to hype up potential attendees, attract reactions to the post, and have the LinkedIn algorithm show this post to the right people.
Result: The post garnered great engagement and helped me set up the right meetings at the start of our agency journey
Brand Video Agency Launch
The agency had been operating in stealth mode for about 2 months. We were hard at work doing market research, planning our product offerings, and building our website.
Target: Announce the hard launch of our agency
Tactic: Create a brand video detailing why the agency exists and post it on both co-founders' profile pages
Result: The launch was a success, filling the schedule of both co-founders for the next 2 weeks. These resulting conversations spanned from potential prospects, to work partnerships and content collaborations.
Thought Leadership AI Content Creation
The LinkedIn feed was buzzing with marketers trying to argue whether AI LLMs would take their jobs or help them do it 100x faster.
Target: Insert myself into the AI conversation with a balanced take that can garner support from both sides of the argument.
Tactic: Create a talking head video, detailing my approach to using AI in my content writing.
Result: The video exceeded expectations and had 3x more impressions than the average of the account and sparked a debate in the comments.
Image Personal Update
Observing the LinkedIn feed for over 4 years had me thinking a lot about what makes it tick. I've had a lot of theories in the past, but this one is the most solid. I call it the "easy engagement" theory: the reason why Facebook-style posts perform well is because they are easy to engage with and don't demand a cognitive burden to consume, understand, and decide if you want to engage or not.
Target: Confirm the theory of easy engagement
Tactic: Create a Facebook-style post on the day of my first year anniversary using images of my lovely wife on our wedding day.
Result: This post has the most engagement in the last 2 years of posting on my profile. Good signs towards confirming my theory.
Teaser Video Event Promotion
The Admin HUG (or HubSpot User Group) is the premiere webinar series for HubSpot admins. At the agency, we developed a custom HubSpot solution that combined HubSpot CRM and CMS to solve the post-sale order management issue. We presented our solution live on the Admin HUG to 200 attendees.
Target: Invite those who missed the live event to watch the recording
Tactic: Create a comedic teaser video to drum up engagement and get people excited for the hour-long recording
Result: The 90-second teaser video was watched over 160 minutes and resulted in increased viewership of the Admin HUG recording